Proper Identity Management on Online Platforms
The internet is a valued platform the world over. Since its discovery, it has become the platform where most of the activities of human beings are undertaken. Most of us use the internet for advertising products and services. There are those who build brands using online presence. The brand can be your own name that you want to sell to make money or for other reasons. Creating of a brand from your own name starts with creating an online profile.
It is easy to create an online identity. It is however not an easy task to manage your online profile. This is because everything is revealed when a name is searched on search engines. It could happen that you only want certain parts of your life to be seen when one searches your name on search engines. This poses a problem. You want some parts of your identity revealed while others to be hidden. How do you ensure that this happens?
Search engine optimization is important when it comes to online identity management. The advantage of using search engines is that you are in control of determining what appears. This can enable you to dictate what appears if your name is searched. SEO is used often in business to create a competitive advantage. This is in relation to people searching for products that are offered by different competing companies.
One good example of a case of online identity management issues is the case of Michael Bullard Jr. He was involved in legal cases in court. Most aspects of his life were revealed and linked to the case that he was involved with. Even his images were attached to the court case as portrayed on online platforms. The problem arises when it comes to searching the person. Mainly, what appears is information related to his legal challenges. This includes the images taken when he was in custody.
From Michael Bullard situation, there is a problem. Can Michael dictate what appears when his name is searched? Can he determine what aspects to appear and what not to appear? Well, there are solutions to people such as Mike Bullard Jr. You can simply optimize what appears under your name on any of the popular search engines. Using optimization, you actually prioritize specific information to be viewed when your name is searched.
Due to the fact that the popularity of the internet is growing day by day, ensure that you know what appears when your name is searched. You can then do online identity management so as to give people an image about yourself that you want portrayed. This way, you can build your brand online using your name that has already gained popularity and use the brand for different ventures.